TWITTER BANTER SECURES A KEYNOTE SPEAKER
A tale of how 280 characters and UF Health leaders captured the attention of a physician celebrity
Those were the infamous words members of the UF Health Strategic Communications team heard from Michele Lossius, M.D., UF Health Shands Hospital chief quality officer, after an afternoon meeting.
To Survivors’ “Eye of The Tiger,” both Lossius and Julia Close, M.D., UF College of Medicine associate dean of graduate medicine education, hit the ground. They started doing push-ups to share on Twitter in hopes of getting the attention of Quinn Capers IV, M.D., FACC., vice dean for faculty affairs and a professor of medicine in the division of cardiovascular medicine at The Ohio State University.
Capers is the leader behind the #DropAndGiveMe20 campaign that aims to promote wellness and exercise among physicians, which one could expect from a cardiologist. Why Capers? Their goal was to get the highly coveted physician to come to UF Health and serve as the keynote speaker for Patient Safety and Quality Week. Did it work? It sure did!
On March 9, Capers will start the week off strong by speaking to attendees. He will focus on how diversity affects patient care and patient outcomes as well as other pertinent topics.
Capers is a leader in the national effort to improve diversity in medical schools and in health care. His efforts to increase diversity include raising awareness of implicit bias — an unconscious pattern of thought that can disadvantage people of color and people from other marginalized groups — in the college admissions process and therefore championing his other hashtag campaign, #BlackMeninMedicine.
In 2017, Capers and his colleagues began this campaign following a report from the Association of Medical Colleges that showed there were more black men enrolled in medical school in 1978 than in 2014. The online campaign opened conversations and highlighted black male physicians at work to help inspire young men to pursue medicine, helping to cultivate a strong community on Twitter.
Be sure to join in on what is expected to be an inspiring keynote session to start quality week. And come prepared to do a push-up, or 20.