Home / August 2019 /

IT WAS ANOTHER DAY OF HEROIC TEAMWORK

Superheroes chase away the summertime blues

Real Superheroes
Superheroe hug

It’s not every day that you look out of your window and see Batman, Spider-Man, Captain America and Iron Man waving at you. However, patients at UF Health Shands Children’s Hospital got that opportunity when some of their favorite characters united and rappelled from the roof to brighten their day.

Black Panther, The Flash and Loki also visited with patients as the other heroes swung around outside.

Once Spidey and his friends finished scaling the building, they joined forces with the real superheroes — our patients. The masked crusaders roamed the halls of the children’s hospital visiting with patients, taking pictures, giving hugs and meeting with our top superhero, UF Health CEO Ed Jimenez.

All in all, the day was tons of fun and the reactions from our patients, visitors and staff were priceless. One child approached the heroes with excitement and said, “I never knew you all were REAL.”

patient visit

So how did our hospital pop up on the superheroes’ radar? Here’s the backstory: Jimenez learned that window-washers would be coming to our Archer Road hospitals and they often dressed as superheroes. How could we take this a step further to engage our youngest patients and their families? The UF Health Communications team jumped into action with the superheroes to help cure for the summertime blues. The Batmobile and the UF Health ShandsCair helicopter rushed the masked crusaders to the children’s hospital to save the day!

Special thanks to everyone who partnered to make this a memorable experience for our patients and their family members — employees from Security, Nursing and Patient Services, ShandsCair, Child Life and many more. You share your superpowers each and every day!

To view the superhero video and see photos from that special day, visit Bridge.UFHealth.org and type “heroic teamwork” in the search bar of the Bridge homepage.

Categories

Features

About the Authors

Photo of Michelle Moore, APR

Michelle Moore, APR — Director, Strategic Communications

As director of Strategic Communications for UF Health, Michelle works closely with the UF Health Communications leadership team, providing strategic direction for our internal communications program; leading our strategic communications planning efforts; working collaboratively to develop and implement our approach and response for issues and crises; and developing our emergency communications response plan, serving as the system public information officer in the hospital’s incident command center.

Michelle joined the Strategic Communications team in 2017 as the assistant director of Strategic Communications and served as editor of News+Notes, the UF Health Shands internal newsletter, for two years. This is Michelle’s second stint with UF Health, having worked on the Marketing and PR team for Shands HealthCare.

She previously served in PR and marketing roles with Exactech, Inc., and was the Director of Marketing for another area hospital. Michelle holds a bachelor’s degree in public relations from the University of Florida and APR accreditation from the Florida Public Relations Association and the Public Relations Society of America.

Photo of Aynsley Fanizzi

Aynsley Fanizzi — Intern, Strategic Communications

Aynsley has been with the Strategic Communications team since May 2019. She works on creating content for the employee intranet blog Empathy Corner and News+Notes, among helping senior team members with internal duties.
Aynsley is a fourth-year public relations major with a concentration in communication studies at the University of Florida. Aynsley is very involved at the University of Florida serving in many leadership roles with organizations such as the Young Leaders Conference and her sorority.

 

Read next:

UF HEALTH SHANDS HOSPITAL SECOND FLOOR RENOVATIONS UNDERWAY

Superheroes chase away the summertime blues