New digital signs are now installed in UF Health Shands Hospital, the UF Health Shands Cancer Hospital and the 1329 Building to replace outdated wood and glass bulletin board cases. The new displays support an uncluttered, welcoming environment, which aligns with our iCARE and wayfinding initiatives. They will also help us reduce the number of posters and easels in key traffic areas. In a nutshell, it means less visual clutter and more real-time messaging.

Digital signs add a layer of versatility. Unlike printed signage, digital messages can be changed and uploaded efficiently and controlled remotely by the Strategic Communications team. Messaging is geared to faculty and staff, as well as to patients and visitors, depending on each board’s location. For patients and visitors, messaging will promote patient-focused priorities such as quality efforts, clinical services and programs, hospitality, iCARE, internal events and, when needed, emergency preparation updates, such as hurricane season communications. For our internal customers, messaging will include news and program announcements for staff, HR and operational updates, event reminders and other promotions to support our work culture.

Additional locations are in the works. The Strategic Communications team, part of UF Health Communications, will manage content in line with their other multimedia tools. Topics will come from priority projects being given public relations and marketing attention and adapted for the relevant audiences. We are excited for what the future holds with this new way to communicate to our audiences.